Vita Liberata GMA Deals and Steals

Vita Liberata has teamed up with Good Morning America Deals and Steals with Tory Johnson to offer you an exclusive discount on selected products for 24 hours only! To shop this exclusive sale click here. Sale ends Thursday July 6 at midnight.


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Who are Vita Liberata?

Vita Liberata are passionate experts in luxury tanning. From their Irish base they created the world’s first odourless tan in 2007 and their unique Odour Remove™ technology is now present in all of their self tanners. As the world's first completely non-toxic tanning brand, with formulas free from parabens, perfumes, alcohols and sulphates, Vita Liberata has become the celebrity brand of choice for red carpet appearances in Hollywood and beyond. They are committed to creating world's first innovations in tanning that break beyond the boundaries of traditional self tanning products.
Founder Alyson Hogg says, 'I am passionate about creating real alternatives to sun exposure. We use the smartest technology and the purest ingredients to deliver the most natural results. Choose with confidence. Every product was made with you in mind.

FAQs

What makes Vita Liberata different?

With Odour RemoveTM technology for zero smell, Moisture LockTM technology for 72 hour skin hydration, 80% certified organic ingredients and the world’s first completely non-toxic formulation, Vita Liberata is the most natural and skin caring tan available. It treats the skin while tanning it, promising a flawless fade with no scaling or patching.

What is the difference between tinted and un-tinted Self Tan?

Tinted self tan contains a bronzing guide so you achieve immediate color on the skin. It allows you to see your tan as you apply, making it extra easy to apply. At the same time, the tanning agent DHA will work over 4-8 hours to develop your lasting color that remains on the skin following showering. Gradual self tan applies to the skin completely clear like a moisturizer. It then develops subtly over 4-8 hours so your tan appears gradually. Gradual tanners guarantee absolutely no transfer onto clothing.

How does Self Tan work?

The main active tanning ingredient used in Vita Liberata tanners is Dihydroxyacetone (also known as DHA), which is derived from organic sugar beet. Vita Liberata’s DHA is combined with pure natural and organic ingredients that condition and nourish the skin while tanning it. The DHA reacts chemically with the amino acids found in the upper epidermis (top layer) of the skin producing coloring from yellow to brown. An individual’s level of amino acids will dictate the final result of their self tan application. DHA should be left to develop on the skin between 4-8 hours for optimum results.

What does Certified Organic mean?

Certified Organic beauty products require the maximum amount of organic ingredients, minimum synthetic ingredients, minimum processing of ingredients and clear labeling so that consumers can make an informed choice.

What should I do before trying Vita Liberata tan for the first time?

We recommend carrying out a patch test 24 hours prior to applying any tanning product for the first time. Apply a small amount of the self tan behind the ear and leave for 24 hours. Although DHA allergies are extremely rare, if any contra-actions occur such as redness, swelling or

itching, avoid using the self tan and seek medical advice if it continues. If no reaction occurs then it is fine to proceed with a full body application.

How long will my Vita Liberata Tan last?

pHenomenal 2-3 Week Tan will last 4 times longer than regular tans while the rest of our collection will last 4-7 days. To achieve the best results, prep your skin by exfoliating with Super Fine Skin Polish and use Moisture Boost Body Treatment daily following your tan application to maintain it.

Can Vita Liberata Self Tans be used on the face?

Absolutely! As they contain natural ingredients and Moisture LockTM, all Vita Liberata tans are gentle enough for use on the face. We also have Self Tanning Anti Age Serum and Self Tanning Night Moisture Mask which are self tans that are designed specifically for the delicate facial skin. These tanners contain even more hydrating ingredients than our body tans and contain less DHA so they can be used regularly to maintain a subtle glow

How can I get a perfect finish on my hands and feet?

To get perfect ‘beach feet’ and natural looking hands, tan these areas last, using only the residue of product left on your tanning mitt. Only tan the top of your feet and hands (imagine where the sun would hit on the beach). The use a dry cloth to buff the edges of your hands and feet to blend the tan into the non-tanned areas.

How long should I wait before I go into a pool?

Ideally you should achieve the depth of color desired and then shower before going into a pool. This usually takes between 6-8 hours. Once your tan has developed you can swim but sea water and chlorinated pools may result in your tan fading more quickly.

Can I still get a sun tan through my Self Tan?

Yes, you can still get a suntan and potentially sunburn through most of our self tans. Our Self Tan Dry Oil SPF 50 with Marula contains broad spectrum protection which means your skin will be protected from harmful UVA and UVB rays, whilst still giving you a gradually developing sunless tan. 

What's the difference between mousse and lotion?

Mousse is super fast drying on the skin and very easy to apply. Lotion is very hydrating and perfect for dry skin.

Will the tan transfer onto my clothes?

Our gradual self tanning products are completely non transfer. Our tinted products are also transfer resistant.

When do I need to shave before applying tan?

For best results we advise to shave at least 24 hours before applying the tan.

When can I apply moisturizer after tanning?

You can apply moisturizer once the tan has fully developed and showered off. It is important to use an oil free moisturizer as some essential oils can act as a barrier in the tan developing.

I have fair skin, what is the best tan for me?

We advise a light shade for a 'few days in the sun' glow, medium for 'a week in the sun' glow and dark for a '2 week in the sun' glow.

I have dry skin, what is the best product for me?

We advise to use a self tan lotion as this is highly moisturizing and hydrating on the skin.

Will the product streak?

No, our products don’t streak but make sure you prep the skin well before use, exfoliate and don’t moisturize.

Does the tan smell?
No, all of our tanning products are completely odorless.

Are we Vegan?

All Vita Liberata products are vegan friendly with the exception of Self Tanning Night Moisture Mask which includes beeswax as an ingredient.

Is Vita Liberata Gluten free?

Vita Liberata Ltd manufacture in accordance with the Cosmetics Regulations 1223/2009 and the Cosmetics Products (Safety) Directive 2008 and adhere strictly to this Regulation and Directive respectively. With regards to Soy and Gluten – although we do not intentionally use Soy or Gluten based ingredients in our products we cannot say for certain that traces of these ingredients are not in our products (e.g. raw material suppliers may well process their ingredients in a factory that does have Soy or Gluten). We do advise a patch test prior to use of all our products.

Does Vita Liberata test on animals?

No

Can I use tan when pregnant?

In line with Industry Standards we advise not to use tan in the first trimester. However there is nothing in our products that would be of concern when pregnant.

Will my sun spots go darker with tan?

Each skin type is different so we advise to carry out a patch test 24 hours before applying the tan.

I have eczema / psoriasis, can I use the tan?

Yes, because our products contain ingredients such as aloe vera, which has natural soothing properties, licorice which is anti-inflammatory and ginkgo biloba which is anti-bacterial they are suitable to use with these skin conditons. In addition, the moisture locking properties in our tans ensure dry skin remains hydrated.