This Season’s Hottest Fashion Week Trend? HD Skin!

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Are you ready to meet the future skin trend fresh from Fashion Weeks around the world? Get ready to see HD Skin everywhere. September sees the return of Fashion Week in New York, London, Milan & Paris… so what is this season’s hottest beauty trend? HD Skin! Yes, high definition skin is taking centre stage for …

Tanning the Bride

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Most ladies will agree that their wedding day is one of the most important days of their lives – so looking their best is vital! To help all you busy brides-to-be in your quest to achieve a gorgeous glow on your big day, we offer you our top tanning tips to ensure your radiance shines …

Katie Cassidy’s pHenomenal tan for Golden Globes

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Arrow actress Katie Cassidy looked radiant at this year’s Golden Globes! Before the ceremony, Katie received skin finishing from our Celebrity Tanner Fiona Locke . Create your very own red carpet tan at home and channel the tan Katie Cassidy was showing off with Vita Liberata luxury sunless tanner. Using a Tanning Mitt, apply pHenomenal 2-3 Week Tan …

Jaime Pressly Glows On The Red Carpet

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The stunning Jamie Pressly  looked incredible at the 20th Annual Art Directors Guild Awards in Los Angeles with her Vita Liberata tan! In preparation for attending the annual event, Jamie needed a stunning Vita Liberata glow to give her that remarkable red-carpet confidence. Create Jamie’s radiant glow at home, simply apply  pHenomenal 2-3 Week Tan Mousse before you …

Top Tips For Protecting Your Skin In The Sun

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Ready to enjoy the sunshine this summer? Our founder and CEO Alyson Hogg shares her top tips for keeping skin healthy and protected in the sun.  Using sun protection every day, especially on areas that are exposed like your face, neck, arms and hands, is really important for protecting against harmful ultraviolet rays. Not sunny? These …

Red Carpet Ready Tan Tips

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Whether you are hitting the red carpet this year or just looking for that celebrity inspired golden glow we have expert advice to keep your skin in the spotlight with our Red Carpet Ready Tan Tips! Prep Prep skin with a moisturising exfoliator. This will leave it super soft and nourished! It provides the perfect base …

Nourish And Glow With NEW Ten Minute Tan

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The fastest, easiest way to achieve super nourished, glowing skin? Say hello to BRAND NEW Ten Minute Tan… it’s our latest product in tanning innovation. The highly anticipated release of Ten Minute Tan not only gives tan-fans a subtle, buildable, natural-looking bronze… it also nourishes skin with advoganic technology and anti-ageing ingredients, it’s a full …

Get Sofia Vergara’s Golden Glow!

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Sofia Vergara’s stunning wedding day was proudly presented on her Instagram feed for the world to see, and we don’t blame her! Sofia looked incredible in her Zuhair Murad couture wedding gown and beautiful bronze glow, thanks to her favourite self tanner, Vita Liberata.   Prior to the big day, Sofia’s dermatologist, Dr. Dendy E. …

Nazanin Kavari Shows Before and After with Self Tan Dry Oil SPF 50

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Have you tried our latest product in tanning innovation yet? Beauty blogger Nazanin Kavari has! Say hello to our Self Tan Dry Oil SPF 50 – it’s the only product in the world that tans, treats AND protects you from the sun!   Nazanin Kavari loves the natural-looking glow that our Self Tan Dry Oil gives – and we love her amazing before and after TANsformation! ‘So ready for summer …

How to apply your pHenomenal 2-3 week tan

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pHenomenal 2-3 week tan has taken the world by storm, winning awards across the globe and featuring on Good Morning America, QVC Today’s Special Value, The Today Show, This Morning and many many more. So what makes pHenomenal 2-3 self tanner so different? Well it gives the world’s longest lasting tan result, up to four …