• Vita Liberata Phenomenal Review

    YouTube Beauty vlogger, Seth Akins, a connoisseur of self tanning lotions, sets the bar high for fake tan products and Vita Liberata pHenomenal passes the test!

    With high standards for self tanners, Seth set his requirements to include:

    • Minimal smell, Pleasant scent 
    • Sinks in quickly (Quick Drying)
    • Beautiful color development
    • Without streaks or patches
    • Great bronze, golden color
    • Long Lasting

    In his comprehensive video review of Vita Liberata pHenomenal Self Tan Mousse in Medium, Seth loves how our products went above and beyond everything he looks for in a self tanner.

    He exclaims how extremely pleased he was with his Sephora's Beauty Insiders pHenomenal promo, which included a mini-sized bottle of pHenomenal Self Tan Mousse in Medium and a miniature sized mitt for application. The mini-sized mitt is perfect for hard to reach areas, facial tanning, and buffing any streaks for a flawless sunless tan.

    In his comparison to St. Tropez tanning products, pHenomenal Self Tan Mousse offers more of a warm Jennifer "J.Lo" Lopez glow than a deep olive color.

    Watch to see what Seth Akins has to say about pHenomenal being completely odorless and perfect for a warm, gorgeous glow. pHenomenal is also featured in his May Favorites video and his Hauling video on YouTube!

    Shop pHenomenal and experience the luxury of a Vita Liberata tan.

  • World's First 2-3 Week Tan - pHenomenal

    Here comes your latest beauty obsession, pHenomenal, which is every bit as amazing as its name because it is a 2-3 week tan. Gone are the days of reapplying without the results...

    Forget the days of a fast fading self tan because this is the self tan that keeps on going longer than the Energizer Bunny. Be sure to closely follow the application instructions in order for your gorgeous new bronze color to last and become a 2-3 week tan. We recommend applying pHenomenal Mousse with our Tanning Mitt for a flawless, streak-free application.

    What it is: A long-lasting tanning mousse that gives a golden-bronze result for up to two to three weeks.

    What it is formulated to do: Long-lasting color with a perfect fade—every time. Using pHenO2 technology, this advanced luxury mousse gives an immediate and long-lasting, golden result with a completely odorless, light, airy, and instantly dry application. Easy to use with a beautiful bronze finish, it nourishes the skin with marine and organic botanical extracts that allow the tan to last up to four times longer than regular tans.

    What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates

    What else you need to know: This product contains certified organic botanicals, has been dermatologically tested, and is gluten- and cruelty-free.

    Shop pHenomenal now!

  • Elle Beauty Chat: Getting a Bronze Glow for Summer

    Our lovely Founder and CEO of Vita Liberata, Alyson Hogg was interviewed by for their “Beauty Chat: Alyson Hogg on Getting a Bronze Glow for Summer."

    In the article, you will learn proper self-tan skin prep and application tips for achieving the perfect bronze tan this Summer. Alyson discusses with the editors of ELLE how to select the best tanning vehicle, how to avoid streaks with our amazing Tanning Mitt and how to handle tough to tan areas of the body.

    For drier skin types, Alyson recommends more of our moisturizing products like Rich Tinted Self-Tan Lotion and Deep Untinted Self-Tan Lotion. For those looking for a quick-drying solution, according to Alyson pHenomenal Self-Tan Mousse and Intense Tinted Self Tan Mousse are the perfect choice.

    ELLE Magazine and are an insider's style guide with a global outlook for the modern, sophisticated, affluent, well-traveled woman. Both well-written publications focus on global fashions, beauty, personalities, lifestyle, food, travel, politics, entertainment and other aspects of art and culture.

    Read the rest of the editorial here and see what else Alyson recommends!

    All products are available at and select Sephora stores!


    Summer officially starts tomorrow so now is the perfect time to kick start your summer tanning regime!

    For flawless bronzed pins that will be the envy of your friends, follow 3 simple steps which avoid baking in the sun!

    Step 1

    To ensure you skin is in the perfect condition for a flawless tan finish, exfoliate with Vita Liberata Super Fine Skin Polish. This ultimate tanning preparation contains fine Jojaba beads which gently exfoliate dry and dead skin cells, while the lotion hydrates. Remember, never moisturise after this as this will create a barrier to the tan.

    Step 2

    Your super smooth skin is now in perfect condition to apply your tan. For a long-lasting, golden tan, choose Vita Liberata pHenomenal 2-3 Week Tan Mousse in Fair, Medium or Dark. Always use a Tanning Mitt and apply in circular motions for the ultimate streak free result.

    Step 3

    To really get the most out of your tan, Vita Liberata Moisture Boost Body Treatment is the ultimate tan enhancing body lotion, which offers skin nourishment and a subtle shimmer to accentuate your tan.

    You're now body beautiful and ready to take on those long summer nights!

    If you would prefer to shop on our US site, click on the links below.

    Super Fine Skin Polish, pHenomenal 2-3 Week Tan Mousse, Tanning Mitt, Vita Liberata Moisture Boost Body Treatment

  • Sephora Hot Now

    What's Hot Now at Sephora? Vita Liberata pHenomenal Mousse is! Meet the world’s first two-to-three week sunless tanner.

    This is a bestseller in Sephora Europe—the number one tanning brand—so we decided to pick it up. It’s a great formula, but we thought it was just amazing that it lasts. And doesn’t smell!” says Sephora Chief Merchant Margarita Arriagada. “It’s a trade secret, but what I can share is that while Vita Liberata was reformulating the range to include organic botanicals, their biochemist discovered a way to extend the tan up to three weeks. It’s so great that there’s still innovation in self-tanner.”

    Shop Sephora's Hot Now and grab your pHenomenal today!

  • Get The Look: Giuliana Rancic

    Giuliana Rancic loves Vita Liberata! She was wearing our pHenomenal 2-3 Week Tan Mousse and Rich Face Tinted Self Tan Lotion at the Oscars and looked glowing! Check out what Catalina Su, Giuliana’s makeup artist had to say about our pHenomenal 2-3 Week Tan here & here.

    Giuliana said: “I love Vita Liberata self tanner. It gives the perfect natural glow without the harmful UV rays from the sun.”

    To create the look that Giuliana loves, apply Vita Liberata pHenomenal 2-3 Week Tan Mousse for a long lasting, natural tan that you won’t have to top up for days! Remember to always apply with a Tanning Mitt to ensure a perfect, flawless application. Next, to ensure your face is just as glowing, use our Rich Face Tinted Self Tan Lotion, for everyday skin hydration with a subtle sunkissed glow.

  • Women's Health: Ways to Glow

    The beauty editors of Women's Health absolutely love Vita Liberata pHenomenal Tinted Self Tan Mousse in Dark in the July issue in an editorial titled, “Ways to Glow.” Beauty Editor, Jill Percia chatted with our fab founder, Alyson Hogg in March, and is now a major Vita Liberata fan! Jill provides spray-tan devotees with her healthiest picks on how to get a golden-bronze color this summer. Women's Health raves that our pHenomenal Dark mousse is perfect for those who have medium-colored skin and are looking to kick up their color a notch. Need that instant color and to develop that healthy tan? Rush over to or your local Sephora store and pick up the mousse that they are all raving about! Women’s Health serves as a fresh, smart, informative and inspiring magazine that speaks to today's active, youthful women in a way that is passionate, authoritative and relevant to their lifestyles. This magazine covers health and beauty, fitness and weight loss, career and stress, sex and relationships, nutrition and diet and technology. Women's Health also educates and motivates women, showing them how to take control of their physical and emotional selves so they can realize their full potential.

  • Share The Love Giveaway

    Love Vita Liberata? Share the love by leaving a review of your favourite Vita Liberata tanner on or and you could win the product of your choice plus a tanning mitt in our prize giveaway this Friday!

    After you've left your review, email: with the title of the review, the name of the product and whether it was left on QVC or Sephora to enter. It's that simple! We'll announce 10 winners every Friday!

    Good luck!

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