Keemia Ferasat founded digital media brand Style Salute with digitally-savvy millennial women in mind, giving them a space to visit for content relating to lifestyle, fashion, beauty, career, health and more! We sat down with Keemia to hear about why she decided to start her own business and to learn what the formula is behind her success.
Why did you decide to start Style Salute?
I had a vision to create a destination for young women to explore and celebrate their personal style, and that vision of empowering women to be confident and creative has always been at the core of Style Salute. As CEO and founder of Style Salute, my mission is not only to build a disruptive media company but also a distinctive brand for this generation.
How did you take it from being just an idea into the operation that it is today?
A longtime women’s power enthusiast, I launched Style Salute in January 2017 after spotting a gap in the women’s media market for thought-provoking content that leans into the confidence and ambition of the female millennial woman. it first started with an idea to inspire women, and after many *many* conversations with women in all walks of life, I began to better understand what was missing in media, and then I started to quickly conceptualize how the company would operate and it's vision and mission moving forward.
How did you build your team?
I launched this company in August 2016 with a team of freelance writer, interns, editors, and engineers; all very different people, different backgrounds, but with a shared vision. A shared vision of celebrating individuality and creativity, and creating content for women that’s interesting, compelling, and impactful.
What is your ultimate mission?
Here at Style Salute, we're all about the positive power of women, and we're on a mission to help women feel, see, and own their power.
What's the first thing you read every morning?
What's your top tip for a productive day?
Take 5 minutes in the morning to meditate. My morning meditation involves just spending 5 minutes when I first wake up to review my day in my head. It doesn't sound like much, but that 5 minutes help me gain balance and stay focused throughout the day.
What does a typical day at the office involve?
A typical day at Style Salute HQ starts with a morning editorial meeting, Here, we review our content calendar, as well as current and future brand campaigns. Afternoons are typically for meetings and content reviews, and we usually wrap the day with brand project reviews.
After a busy day, how do you like to spend your evenings?
Dinner out with friends and colleagues is always one of my favorite ways to spend my evenings. If I don't have anywhere to be, I also love to come home and cook with family and friends.
What's your morning skincare regimen?
I love the feeling of cold skincare, so I keep a lot of my skincare products in the refrigerator. My morning skincare regimen typically involves washing my face with a Clarins cleaner, then following with a Clarins toner and Clarins Double Serum Complete Age Control Concentrate. I have very dry so I always apply a creamy moisturizer. My favorites are La Mer The Crème and Olay Regenerist.
What are your three ultimate beauty must-haves?
One product I make sure to use every single day without fail is a sunblock. I’ve recently fallen in love with Elizabeth Arden's PREVAGE® City Smart Broad Spectrum SPF 50 Hydrating Shield.
What is your definition of beauty?
Confidence. True beauty is how you feel inside, and it reflects in your eyes, body, and manner. A woman that is confident radiates strength, passion and beauty.
If you could give one piece of advice to someone starting their own venture, what would it be?
Authenticity is Everything. In this digital world, you are the center of your brand. Both your personal and professional life reflect the personality of your business. So, in order to be the best leader, I would tell anyone starting their own venture to be authentic and transparent in all that they do.
Who do you look to for advice and inspiration?
My favorite piece of career advice would have to be from Richard Branson: “To be successful, you have to be out there.” It reminds me that if you are running a business, you have to hit the ground running and if you have a good team around you, amazing things can happen.
What is your proudest achievement so far?
My proudest work achievement so far was when I felt the energy and saw the turn out at the Style Salute launch party. It was such a wonderful moment, and I'm so filled with gratitude.