Fabulous Gradual Tanning Lotion
20 years of sunless glow and skin-loving formulas
Tanned woman wearing white
Born Irish

Founded in 2003 by Irish-native Alyson Hogg to create real alternatives to sun exposure.

Tanned person
"It's A Skin-Loving experience"

We use the finest organic extracts in gentle formulas that nourish and care for your skin.

Shop The Collection

SELF TAN

Gradual Tan

GRADUAL TAN

Body Blur & Beauty Blur

INSTANT TAN