Jet Away with Vita Liberata
14/6/2013
Next time you’re flying off on your way to sunnier climes, keep an eye on the duty free. You might just see your favourite tanning brand there.
We’ve all been there after a week abroad, trying to cover up a red, peeling nose with concealer, and avoiding outfits that show off our white lines more than our tan. VITA LIBERATA REVOLUTIONISES LUXURY TANNING WITH THE WORLD'S FIRST NON-TOXIC TAN
Posted: 15/6/2012
Questions about toxic chemicals in skincare hit the headlines in 2012 and Vita Liberata CEO Alyson Hogg was immediately concerned. Further research by Alyson led to a passionate determination to create a truly non-toxic tanning and skincare range.
Alyson says "At first I thought that the concerns were overstated but the more I learnt, the greater the passion grew to create a high performance tanning range that was truely non toxic. It took 18 months, but I think we have achieved our goals."
Vita Liberata looked at the ingredients in other tanning products, and discovered that every brand they checked contained at least some of the ingredients on the toxic list.
As Vita Liberata became the only completely non-toxic tanning brand in the world, some of the top spas in the world which will not use toxic products, including the Four Seasons George V and Cobella, Selfridges, chose to stock our tanning and skincare products.
The toxic ingredients, while fairly innocuous in themselves, can create carcinogenic substances such as formaldehyde when combined in a formula.
"Clearly, if this can be avoided by using other non toxic ingredients, then I see it is my responsibility as a formulator to do so. Yes it takes hard work, research and time but the non toxic results are definitely worth it."
Organic and non toxic products have previosuly been associated with less effective performance, but Vita Liberata ensured that the final products are actually better than before, as well as containing none of the toxic ingredients found in other tans.
For the benefit of our consumers we have listed the toxic ingredients that together are believed to have carcinogenic or allergenic effects."
View the Toxic List and Vita Liberata's ingredients here >>
| TOXIC INGREDIENT | REASON | COMPETITOR 1 | COMPETITOR 2 | COMPETITOR 3 |
| 1,4-Dioxane | CARCINOGEN
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| 2-bromo-2-nitropropane-1, 3-diol—BNPD, Bronopol | FORMALDEHYDE RELEASER |
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| Alcohol/ Methanal | SENSITISER |
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| Ammonium Laureth Sulfate (ALES) (revised on | CONTAINS 1,4- DIOXANE |
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| Ammonium Lauryl Sulfate (ALS) (revised on | CONTAINS 1,4 -DIOXANE |
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| Benzophenone-3 | ENDOCRINE DISRUPTOR |
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| Butylated hydroxyanisole (BHA) | FORMALDEHYDE RELEASER |
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| Cocamide DEA
| NITROSAMINE |
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| Ceteareth or other “eth”
| PETROCHEMICAL |
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| DEA | NITROSAMINE |
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| Diazolidinyl Urea
| FORMALDEHYDE PRODUCER |
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| DMDM hydantoin | FORMALDEHYDE PRODUCER |
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| Quaternium – 15 | FORMALDEHYDE RELEASER |
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| Fragrance (benzene derivatives, aldehydes— toluene, methylene chloride, limonene, benzyl-- acetate, aniline-D5,safrole, dimethyle sulfate) | ALLERGENS / SENSITISERS | | |
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| Hydantoin | FORMALDEHYDE RELEASER |
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| Imidazolidinyl urea
| FORMALDEHYDE RELEASER |
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| Lanolin/Lanolin compounds
| SENSITISER AND ANIMAL DERIVATIVE |
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| Lauramide DEA | NITROSAMINE |
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| MEA Alcohol or isopropyl Alcohol | SENSITISER |
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| Methylchloroisothiazolinone
| SENSITISER |
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| Methylisothiazolinone
| SENSITISER | | | |
| Mineral Oil
| PETROCHEMICAL AND COMEDOGENIC |
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| Myreth | SENSITISER |
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| Oleth | SENSITISER |
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| Oxynol or-oxynol-ingredients | SENSITISER |
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| Padimate-O (octyl dimethyl PABA) | CARCINOGEN |
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| Petrolatum | PETROCHEMICAL |
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| Phenylenediamines | NITROSAMINE |
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| Propyl, butyl and Ethyl paraben | CARCINOGEN |
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| Polyethylene | PLASTIC DERIVATIVE |
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| Polyethylene Glycol (PEG)
| SENSITISER AND CONTAINS 1,4 – DIOXANE |
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| Polysorbate 60
| PETROCHEMICAL AND CARCINOGEN |
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| Polysorbate 80
| PETROCHEMICAL AND CARCINOGEN |
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| Polyvinylpyrrolidone (PVP) | SENSITISER |
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| Propylene Glycol
| ANTI FREEZE AGENT |
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| PVP/VA Copolymer | SENSITISER |
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| Quaternium 15 | FORMALDEHYDE REALEASER |
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| Sodium Laureth Sulfate (SLES) | CONTAINS 1,4 - DIOXANE |
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| Sodium Lauryl Sulfate (SLS) | CONTAINS 1,4 - DIOXANE |
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| Stearalkonium Chloride | CARCINOGEN |
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| Stearamide DEA | NITROSAMINE |
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| Triclosan | CARCINOGEN |
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| Triethanolamine (TEA)
| NITROSAMINE |
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| Urea | NITROSAMINE |
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Explanations
Carcinogen: Cancer Causing
Formaldehyde Releaser: Classified as preservatives in Cosmetics and Toiletries. Restricted for use. Carcinogenic, developmental and reproductive toxicity is high.
Petrochemicals: Chemicals made from petrochemicals can be highly toxic and carcinogenic.
1,4 - Dioxane: is illegal for use in Cosmetics and Toiletries. However, chemicals that contain this (listed above) do so because it is part of their manufacturing process and they cannot be removed. It is a proven carcinogen.
Sensitiser: Causes irritations and allergies.
Comedogenic: Blocks skin pores and hence causes spots.
Endocrine Disruptor: Chemicals which may act as or interfere with human hormones (e.g. Oestrogen) in the body and lead to harmful effects.
PRESS & MEDIA ENQUIRIES:
PLEASE CONTACT CLAIRE TONER AT CLAIRE@VITALIBERATA.COM OR 028 9334 4411
