Creator Alyson Hogg

Who we are

We are Vita Liberata, the 'A list' sunless self tanning company: odourless, organic and paraben free.
Our mission is to help you achieve safe, healthy, glowing skin with the best self tanning range of product, service and value in the world.

We are an Irish company who manufacture locally.
We formulate self tanning products that you can depend upon every time.
We don't have to ship half way across the world so our prices are fair.
We truly care about every customer experience so you will always find us concerned and helpful.

We respect you, our customer, so we have worked hard to formulate self tanning products with no perfume or alcohol (because they are bad for your skin), no parabens (because they are linked to cancer), no patching, streaking or scaling ( because it looks bad) and no smell (because who wants to be mistaken for stale food?)

Our self tanning products are used by some of the most discerning consumers in the world because we know formulation, we understand our customer, and we love healthy glowing skin.

We are Vita Liberata, the 'A list' odourless self tanning company.

In 2005 Alyson added colour cosmetics to the range ‘because I have always loved make up!”, and again, the products proved hugely popular in the professional market.

In 2006/07 work began on the Vita Liberata self tanning range that has taken the market by storm. We started off with just two products, the un-tinted body and face self tanning gels, and then moved on to gradual self tanning, tinted and lasting, tinted and wash off, and this year a tinted self tanning mousse.

Vita Liberata has a significant celebrity following, from X Factor to Avatar we are swiftly working our way through every beautiful woman in the country. And what is more, we know we are helping thousands and thousands of you to be even more beautiful every day! Our greatest satisfaction is when our customers are happy with their product and our service.